UST hosts Happinews: ABS-CBN’s positive news dissemination initiative

The University of Santo Tomas, through the UST College of Commerce and Business Administration Student Council (UST CBASC) and in partnership with the Office of Public Affairs, hosted the second leg of the Happinews University Tour Project of ABS-CBN on September 18, 2018, at the UST Miguel de Benavides Auditorium.

Aiming to create a positive atmosphere in social media amidst the challenging times, the Happinews Project featured four speakers from different fields who shared dynamic ideas with their audience. The participants were comprised of students from the College of Commerce and Business Administration.

Actress Bela Padilla shared her insights on publishing motivating and inspiring content for her social media followers in her talk titled “Posting Happy,” while Clinical Psychologist Prof. Marc Eric Reyes, PhD of the UST Graduate School and College of Science shared “The Power of Positive” on the transformational capabilities of positivity. ABS-CBN Integrated Creative Communication Management Head Mr. Roberto Labayen also engaged participants by talking on how media consumers seek out positivity in “Positive Sells.” SEED Philippines Director Mr. Mark Lawrence Cruz inspired the students with an inspirational talk on building happiness being more meaningful than just sharing happiness.

Through this campaign on positivity, the project, which goes on a tour of universities, intends to raise awareness on the importance of positive news dissemination, and inspire students to be agents of change to abolish fake news circulation.

In addition to the talks, UST students were treated to on-ground games, booths, and activities at the lobby of the UST Benavides Building.

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