MERCADO, Jame Monren T.

MERCADO, Jame Monren T.

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

  • Graduate Certificate in ASEAN Studies (GCAS), Present
  • Executive Course in Designing and Developing Sustainable Tourism (DDST), 2020 
  • Master of Arts in Cultural Heritage Studies (MACHS), 2017
  • Bachelor of Science in Hospitality Management with specialization in Hotel and Restaurant Management, Tourism and Cruise Line Management (BSHMgt), 2012

Research Highlights

  • Writer and Researcher, Samar Island Natural Park (SINP) Sustainable Tourism and Strategic Development Plan 2022-2031 (A UNESCO World Heritage Site Nomination Dossier Requirement)
  • Awardee, National Commission for Culture and the Arts (NCCA) Research Award for an Individual Category 2019 – Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines
  • Writer and Researcher, Ormoc Cultural Heritage Mapping Continuing Projects 2018 – Sustainable Tourism Development Plan 2018-2022

Research Interests

  • Heritage Management and Development
  • Sustainable Tourism Planning and Development;

Courses Handled

Major Recognitions

Professional Activities

Courses Handled

Major Recognitions

  • Grand Winner – Best Tourism Research, 14th ATOP-DOT Pearl Awards 2019
  • Best Paper Presenter, 6th UFTE GMM 2019
  • Best Research Paper Award for Faculty and Graduate Students, 4th PARTH THARC 2019
  • Best Paper Award – Tourism Research Cluster, 4th IHTC 2018

Professional Activities

  • Research Coordinator, UST – College of Tourism and Hospitality Management for A.Y. 2020-2021
  • National Public Relations Officer (PRO) and Member, Board of Directors (BOD), Philippine Association of Researchers for Tourism and Hospitality, Inc. (PARTH)
  • Associate Member, National Research Council of the Philippines (NRCP)

Selected Publications

  • Cadiogan, D.J., Dy, S.C., Opaco, C.J.L., Rodriguez, R., Tan, J.T., Villanueva, K. & Mercado, J.M. (2021). Manyisig: The culinary heritage significance of Sisig in Angeles City, Pampanga, Philippines. International Journal of Gastronomy and Food Science, 24, article 100347, https://doi.org/10.1016/j.ijgfs.2021.100347 [indexed in Scopus and the Web of Science – Social Sciences Citation Index]
  • Mercado, J.M. (2021) Pancit: Explicating the culinary safeguarding culture of Philippine noodles – The case of Luzon Island. Journal of Culinary Science & Technology, online first.  https://doi.org/10.1080/15428052.2020.1871146 [indexed in Clarivate Analytics – Emerging Sources Citation Index]
  • Bilason, J.M., Caguin, M.M., Lazarte, J.R., Soriano, C.S., Sosito, K.N.A., Valmores, J.M. & Mercado, J.M. (2020). A viva la virgen!: A study on the heritage significance and development of religious festivals as a basis for conceptualizing a safeguarding plan – The case of the Peñafrancia Festival. The Asia Pacific International Events Management Journal, 1(2), 1-10.
  • Duarte, H.E., Garcia, G.N., Lejano, A.B., Magpantay, A.M., Saavedra, A.L. & Mercado, J.M. (2020). Bridge over troubled water: Explicating the perspectives of the stakeholders on the urbanization of heritage properties —The case of Intramuros and Filipino-Chinese Friendship Bridge. Journal of Heritage Management, 5(1), 89-111. https://dx.doi.org10.1177/2455929620934344
  • Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines. Journal of Ethnic Foods (ISSN: 2352-6181)
  • Status  of Hearing-impaired Tour Guides of Angeles City, Pampanga, Philippines: A Basisi for a Proposed Intervention Program. Revista Turismo & Desenvolvimento (ISSN: 1645-9261)
  • Corregir: Assessing the Statement of Heritage Significance and Stakeholders’ Perspective as a Basis for Developing an Interactive Museum – The case of Corregidor Island ‘s Pacific War Memorial Museum. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101) 
  • Rekado ng Kwento: The Culinary Heritage Significance of Lomi in Lipa City, Batangas, Philippines. Journal of Philippine Tourism and Hospitality Studies (ISSN: 2704-2812)
  • Pamanang Kulinarya: Developing a Safeguarding Plan for Culinary Heritage using the Statement of Significance – The Case of Lomi in Lipa City, Batangas, Philippines. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101) 

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