CTHM, CCCPET, Simbahayan conduct Natural and Cultural Heritage Mapping, preliminary assessment of tourist sites and attractions in Maragondon, Cavite
The College of Tourism and Hospitality Management (CTHM), together with
MERCADO, Jame Monren T.
MERCADO, Jame Monren T.
Updates
CCCPET, CTHM partner for San Nicolas heritage-based framework and tourism development plan
On June 10, 2021, the UST Graduate School Center for
Mercado of Tourism Management explores Luzon Island’s culinary safeguarding culture of pancit
Mr. Jame Monren T. Mercado, a faculty member of the
Mr. Jame Monren T. Mercado, MACHS
Department of Tourism Management | Research Center for Social Sciences and Education
Academic Qualifications
Research Highlights
Research Interests
Academic Qualifications
- Graduate Certificate in ASEAN Studies (GCAS), Present
- Executive Course in Designing and Developing Sustainable Tourism (DDST), 2020
- Master of Arts in Cultural Heritage Studies (MACHS), 2017
- Bachelor of Science in Hospitality Management with specialization in Hotel and Restaurant Management, Tourism and Cruise Line Management (BSHMgt), 2012
Research Highlights
- Writer and Researcher, Samar Island Natural Park (SINP) Sustainable Tourism and Strategic Development Plan 2022-2031 (A UNESCO World Heritage Site Nomination Dossier Requirement)
- Awardee, National Commission for Culture and the Arts (NCCA) Research Award for an Individual Category 2019 – Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines
- Writer and Researcher, Ormoc Cultural Heritage Mapping Continuing Projects 2018 – Sustainable Tourism Development Plan 2018-2022
Research Interests
- Heritage Management and Development
- Sustainable Tourism Planning and Development;
Courses Handled
Major Recognitions
Professional Activities
Courses Handled
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Major Recognitions
- Grand Winner – Best Tourism Research, 14th ATOP-DOT Pearl Awards 2019
- Best Paper Presenter, 6th UFTE GMM 2019
- Best Research Paper Award for Faculty and Graduate Students, 4th PARTH THARC 2019
- Best Paper Award – Tourism Research Cluster, 4th IHTC 2018
Professional Activities
- Research Coordinator, UST – College of Tourism and Hospitality Management for A.Y. 2020-2021
- National Public Relations Officer (PRO) and Member, Board of Directors (BOD), Philippine Association of Researchers for Tourism and Hospitality, Inc. (PARTH)
- Associate Member, National Research Council of the Philippines (NRCP)
Selected Publications
- Cadiogan, D.J., Dy, S.C., Opaco, C.J.L., Rodriguez, R., Tan, J.T., Villanueva, K. & Mercado, J.M. (2021). Manyisig: The culinary heritage significance of Sisig in Angeles City, Pampanga, Philippines. International Journal of Gastronomy and Food Science, 24, article 100347, https://doi.org/10.1016/j.ijgfs.2021.100347 [indexed in Scopus and the Web of Science – Social Sciences Citation Index]
- Mercado, J.M. (2021) Pancit: Explicating the culinary safeguarding culture of Philippine noodles – The case of Luzon Island. Journal of Culinary Science & Technology, online first. https://doi.org/10.1080/15428052.2020.1871146 [indexed in Clarivate Analytics – Emerging Sources Citation Index]
- Bilason, J.M., Caguin, M.M., Lazarte, J.R., Soriano, C.S., Sosito, K.N.A., Valmores, J.M. & Mercado, J.M. (2020). A viva la virgen!: A study on the heritage significance and development of religious festivals as a basis for conceptualizing a safeguarding plan – The case of the Peñafrancia Festival. The Asia Pacific International Events Management Journal, 1(2), 1-10.
- Duarte, H.E., Garcia, G.N., Lejano, A.B., Magpantay, A.M., Saavedra, A.L. & Mercado, J.M. (2020). Bridge over troubled water: Explicating the perspectives of the stakeholders on the urbanization of heritage properties —The case of Intramuros and Filipino-Chinese Friendship Bridge. Journal of Heritage Management, 5(1), 89-111. https://dx.doi.org10.1177/2455929620934344
- Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines. Journal of Ethnic Foods (ISSN: 2352-6181)
- Status of Hearing-impaired Tour Guides of Angeles City, Pampanga, Philippines: A Basisi for a Proposed Intervention Program. Revista Turismo & Desenvolvimento (ISSN: 1645-9261)
- Corregir: Assessing the Statement of Heritage Significance and Stakeholders’ Perspective as a Basis for Developing an Interactive Museum – The case of Corregidor Island ‘s Pacific War Memorial Museum. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101)
- Rekado ng Kwento: The Culinary Heritage Significance of Lomi in Lipa City, Batangas, Philippines. Journal of Philippine Tourism and Hospitality Studies (ISSN: 2704-2812)
- Pamanang Kulinarya: Developing a Safeguarding Plan for Culinary Heritage using the Statement of Significance – The Case of Lomi in Lipa City, Batangas, Philippines. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101)
