John Alexander L. Fellizar, a Master of Business Administration student, was awarded the Best Research Presentation (Silver) at the AHIBS International Action Conference (AHIBS-ACT 2023) held on October 27-29, 2023, in Kuala Lumpur, Malaysia.
Fellizar presented his research paper and competed against 25 other research paper presentations from different schools and universities in the region, including the private sector, under the conference track on Marketing, Accounting, Finance, Economics, and Human Resources. He virtually presented his paper “Impact of Brand Activism on Facebook on Brand Image and Purchase Intent: The Cases of C2 Green Tea and Lucky Me! Instant Pancit Canton” before a panel of esteemed academicians, researchers, and conference participants. Fellizar’s presentation was praised for its actionability, relevance, and overall research impact. The research panel included senior faculty members from Telkom University, Indonesia, and International Islamic University, Malaysia.
