Ten students of the University of Santo Tomas (UST) College of Commerce and Business Administration under the Marketing Management Department were chosen to participate in a series of Consumer Market Planning activities organized by SEAOIL Philippines’ Corporate Consumer Marketing Department. The program ran from November 2020 to March 2021.
In September 2020, the University of Santo Tomas and SEAOIL Philippines, Inc., an independent fuel company, signed a Memorandum of Agreement (MOA) to officially name the Marketing Management Department of the College of Commerce and Business Administration a Market Research Partner.
Students Anica Monic Andulan, Adrian Aguilar, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Kloe Raquepo, Daryll Sallan, and Vince Solis joined the planning activities. They were under the supervision of Marketing Management Department Chair Mr. Francis Lawrence B. De Jesus, Ph.D., and Market Research Adviser Mr. Antonio E. Etrata, Jr., Ph.D.
As stated in the MOA, the students’ main research outputs are translated into actual strategic action plans for the partner company’s adaptation.
The final meeting was attended by the SEAOIL Officials and members of the Corporate Consumer Marketing Team. Among them were Chief Financial Officer and President for Retail Business Mr. Mark Yu, Vice President Corporate and Consumer Marketing Mr. Jose Jaime Dela Fuente, Corporate Consumer Marketing Department Senior Manager Mr. Serge Rodriguez, Knowledge Base Supervisor Ms. Gia Guevarra, and Program Roll-Outs Supervisor Mr. Martin Tiosejo.