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MERCADO, Jame Monren T.

MERCADO, Jame Monren T.

Updates

UST study on sustainable community-based tourism potential of Isabela town wins 3rd place in DOST NRCP poster contest

UST study on sustainable community-based tourism potential of Isabela town wins 3rd place in DOST NRCP poster contest

TeamKomunidad under the Research Center for Social Sciences and Education…

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CTHM’s Sentro Turismo inks MOA with Echague, Isabela LGU

CTHM’s Sentro Turismo inks MOA with Echague, Isabela LGU

The College of Tourism and Hospitality Management, through its Department…

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CCCPET bags Php 14M cultural preservation grant for Samar Fortification Project from US State Department

CCCPET bags Php 14M cultural preservation grant for Samar Fortification Project from US State Department

The University of Santo Tomas, through the Graduate School Center…

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Asst. Prof. Jame Monren T. Mercado, MACHS

Department of Tourism Management | Research Center for Social Sciences and Education

jtmercado@ust.edu.ph | mercadojamemonren@gmail.com

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

  • Graduate Certificate in ASEAN Studies (GCAS), Present
  • Executive Course in Designing and Developing Sustainable Tourism (DDST), 2020 
  • Master of Arts in Cultural Heritage Studies (MACHS), 2017
  • Bachelor of Science in Hospitality Management with specialization in Hotel and Restaurant Management, Tourism and Cruise Line Management (BSHMgt), 2012

Research Highlights

  • Writer and Researcher, Samar Island Natural Park (SINP) Sustainable Tourism and Strategic Development Plan 2022-2031 (A UNESCO World Heritage Site Nomination Dossier Requirement)
  • Awardee, National Commission for Culture and the Arts (NCCA) Research Award for an Individual Category 2019 – Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines
  • Writer and Researcher, Ormoc Cultural Heritage Mapping Continuing Projects 2018 – Sustainable Tourism Development Plan 2018-2022

Research Interests

  • Heritage Management and Development
  • Sustainable Tourism Planning and Development

Courses Handled

Major Recognitions

Professional Activities

Courses Handled

    

Major Recognitions

  • Grand Winner – Best Tourism Research, 14th ATOP-DOT Pearl Awards 2019
  • Best Paper Presenter, 6th UFTE GMM 2019
  • Best Research Paper Award for Faculty and Graduate Students, 4th PARTH THARC 2019
  • Best Paper Award – Tourism Research Cluster, 4th IHTC 2018

Professional Activities

  • Research Coordinator, UST – College of Tourism and Hospitality Management for A.Y. 2020-2021
  • National Public Relations Officer (PRO) and Member, Board of Directors (BOD), Philippine Association of Researchers for Tourism and Hospitality, Inc. (PARTH)
  • Associate Member, National Research Council of the Philippines (NRCP)

Selected Publications

Selected Publications

  • Cadiogan, D.J., Dy, S.C., Opaco, C.J.L., Rodriguez, R., Tan, J.T., Villanueva, K. & Mercado, J.M. (2021). Manyisig: The culinary heritage significance of Sisig in Angeles City, Pampanga, Philippines. International Journal of Gastronomy and Food Science, 24, article 100347, https://doi.org/10.1016/j.ijgfs.2021.100347 [indexed in Scopus and the Web of Science – Social Sciences Citation Index]
  • Mercado, J.M. (2021) Pancit: Explicating the culinary safeguarding culture of Philippine noodles – The case of Luzon Island. Journal of Culinary Science & Technology, online first.  https://doi.org/10.1080/15428052.2020.1871146 [indexed in Clarivate Analytics – Emerging Sources Citation Index]
  • Bilason, J.M., Caguin, M.M., Lazarte, J.R., Soriano, C.S., Sosito, K.N.A., Valmores, J.M. & Mercado, J.M. (2020). A viva la virgen!: A study on the heritage significance and development of religious festivals as a basis for conceptualizing a safeguarding plan – The case of the Peñafrancia Festival. The Asia Pacific International Events Management Journal, 1(2), 1-10.
  • Duarte, H.E., Garcia, G.N., Lejano, A.B., Magpantay, A.M., Saavedra, A.L. & Mercado, J.M. (2020). Bridge over troubled water: Explicating the perspectives of the stakeholders on the urbanization of heritage properties —The case of Intramuros and Filipino-Chinese Friendship Bridge. Journal of Heritage Management, 5(1), 89-111. https://dx.doi.org10.1177/2455929620934344
  • Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit using the Heritage Documentation Approach – The Case of Luzon Island, Philippines. Journal of Ethnic Foods (ISSN: 2352-6181)
  • Status  of Hearing-impaired Tour Guides of Angeles City, Pampanga, Philippines: A Basisi for a Proposed Intervention Program. Revista Turismo & Desenvolvimento (ISSN: 1645-9261)
  • Corregir: Assessing the Statement of Heritage Significance and Stakeholders’ Perspective as a Basis for Developing an Interactive Museum – The case of Corregidor Island ‘s Pacific War Memorial Museum. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101) 
  • Rekado ng Kwento: The Culinary Heritage Significance of Lomi in Lipa City, Batangas, Philippines. Journal of Philippine Tourism and Hospitality Studies (ISSN: 2704-2812)
  • Pamanang Kulinarya: Developing a Safeguarding Plan for Culinary Heritage using the Statement of Significance – The Case of Lomi in Lipa City, Batangas, Philippines. SPAFA Journal (e-ISSN: 2586-8721 p-ISSN 1858-4101) 

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

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