The UST Graduate School led the GRWM: Growing Brands with Modern Influencers symposium on November 23, 2024, at the Thomas Aquinas Research Complex (TARC) Auditorium. The symposium explored the vital roles of social media influencers in marketing.
The event featured six distinguished speakers, each offering unique insights into the developing landscape of influencer marketing. Marketing and Research Head of F2 Logistics Philippines Inc. Mr. Mito Dizon discussed transitioning from traditional to influencer marketing. Assistant Marketing Manager at Watsons Beauty Ms. Andrea Celebre provided a brand’s perspective on influencer partnerships, emphasizing their impact on awareness and sales.
Other social media influencers such as Lady Martin, Mia Arias, Irish Vistan, and Gianne Hinolan also shared their strategies for effective brand collaborations, explored emerging trends in influencer marketing, and highlighted creative approaches to content creation for authentic audience engagement while maintaining brand integrity.
The event, which attracted students, professionals, and brand representatives from companies such as Maybank Philippines and F2 Logistics, was designed to foster engaging discourse, interactive question-and-answer segments, and networking opportunities. This interactive format allowed the audience to actively participate and learn, driving home the compelling nature that influencer marketing possesses today and highlighting the benefits of fostering genuine human connection for brands.
