PANGAN, Ronnie D.

PANGAN, Ronnie D.

Updates

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The University of Santo Tomas Bachelor’s degree programs in Engineering…

UST recognizes research achievements of faculty

A total of 121 faculty members were recognized in the…

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

Degrees

  • Doctor of Philosophy in Commerce, University of Santo Tomas Manila, Philippines
  • Master of Science in Advertising, University of Santo Tomas Manila, Philippines
  • Bachelor of Fine Arts major in Advertising, University of Santo Tomas Manila, Philippines

Research Highlights

  

Research Interests

  

Courses Handled

Major Recognitions

Professional Activities

Courses Handled

  

Major Recognitions

   

Professional Activities

  • Officer-in-Charge/Sales Director, Emergent Digital Teacher, Inc., November 2017-Present 
  • Assistant Professor, Department of Communications, University of Santo Tomas, Manila, June 2013-Present 
  • Professor, ETY School of Business and Management, MAPUA University, 2013-2017
  • Professor, Department of Fine Arts, St. Scholastica’s College, 2013-2017 
  • Manager – Philippine Office, ISA Group Philippines May 2009-May 2013 
  • Sales and Marketing Manager – Educational Institutions, Manila Ocean Park (China Oceanis, Inc.), November 2005-February 2009 
  • Manager – Philippine Admissions Office, Raffles Education Network, August 2002-October 2005 
  • Marketing Manager, Bestworld Beverages, Inc. January 1998-June 2002 

Selected Publications

Selected Publications

  • Company-Cause Fit and Liking FB Pages – A Proposed Model for CSR Marketing Communication
  • Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses
  • Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM
  • A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series
  • An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry

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