Marketing Manager, Bestworld Beverages, Inc. January 1998-June 2002
Selected Publications
Selected Publications
Company-Cause Fit and Liking FB Pages – A Proposed Model for CSR Marketing Communication
Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses
Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM
A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series
An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry