PANGAN, Ronnie D.

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PANGAN, Ronnie D.

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Engineering receives ADI professorial chair award donation to boost its projects

The Faculty of Engineering formally received the Professorial Chair Award…

All BS engineering programs now ABET-accredited

UST recognizes research achievements of faculty

A total of 121 faculty members were recognized in the…

Mr. Ronnie D. Pangan, PhD

Department of Communication and Media Studies

rdpangan@ust.edu.ph

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

Degrees

Doctor of Philosophy in Commerce, University of Santo Tomas – Manila, Philippines
Master of Science in Advertising, University of Santo Tomas – Manila, Philippines
Bachelor of Fine Arts major in Advertising, University of Santo Tomas – Manila, Philippines

Research Highlights

Research Interests

Courses Handled

Major Recognitions

Professional Activities

Courses Handled

Major Recognitions

Professional Activities

Officer-in-Charge/Sales Director, Emergent Digital Teacher, Inc., November 2017-Present
Assistant Professor, Department of Communications, University of Santo Tomas, Manila, June 2013-Present
Professor, ETY School of Business and Management, MAPUA University, 2013-2017
Professor, Department of Fine Arts, St. Scholastica’s College, 2013-2017
Manager – Philippine Office, ISA Group Philippines May 2009-May 2013
Sales and Marketing Manager – Educational Institutions, Manila Ocean Park (China Oceanis, Inc.), November 2005-February 2009
Manager – Philippine Admissions Office, Raffles Education Network, August 2002-October 2005
Marketing Manager, Bestworld Beverages, Inc. January 1998-June 2002

Selected Publications

Company-Cause Fit and Liking FB Pages – A Proposed Model for CSR Marketing Communication
Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses
Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM
A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series
An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

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PANGAN, Ronnie D.

PANGAN, Ronnie D.

Updates

Engineering receives ADI professorial chair award donation to boost its projects

All BS engineering programs now ABET-accredited

UST recognizes research achievements of faculty

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

Research Highlights

Research Interests

Courses Handled

Major Recognitions

Professional Activities

Courses Handled

Major Recognitions

Professional Activities

Selected Publications

Selected Publications

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