Students from the University’s Bachelor of Science in Business Administration, major in Marketing Management program were chosen to participate in a series of Consumer Market Planning activities organized by SEA OIL Philippines’s Corporate Consumer Marketing Department, which conducted the activities from November 2020 to March 2021.
Anica Monique Andulan, Adrian Aggabao, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Chloe Raquepo, Daryll Sallan, and Vince Solis lent their services during the said event, engaging in real-life corporate practice of marketing management even while at school. The students’ research outputs were translated into strategic action plans for SEA OIL Philippines’s adoption, in keeping with the University’s recently signed agreement with the company. They were guided by Market Research adviser Antonio E. Etrata, PhD and Department of Marketing Management Chair Francis Lawrence B. De Jesus, PhD.
In attendance during the final meeting were SEA OIL officials, namely Chief Financial Officer and President for Retail Business Mark You, Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente, Corporate Consumer Marketing Department Senior Manager Serge Rodriguez, Knowledge Base Supervisor Gia Guevarra, Program Roll-outs Supervisor Martin Tiosejo, and members of the Corporate Consumer Marketing Team.