The Department of Marketing Management of the College of Commerce and Business Administration was named on September 18, 2020 as the official market research partner of SEA OIL Philippines, Inc., after the Memorandum of Agreement was signed between UST and SEA OIL officials. The agreement, signed by Prof. Cheryl R. Peralta, DrPH, UST’s Vice-Rector for Academic Affairs, Commerce and Business Administration Dean Leonardo M. Canoy, Jr., and SEA OIL Philippines Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente.
The partnership paves the way for BSBA Marketing Management students to design, implement, and turnover marketing research deliverables for SEA OIL. This will allow the students to achieve “learning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country,” according to Marketing Management Chair Francis Lawrence B. de Jesus, PhD.
In his message, dela Fuente expressed appreciation to UST for the partnership, especially at a time when the company assesses marketing sentiments as part of its “Fuel PH to Recovery” project.
The students who will conduct the marketing research will be under the supervision of Mr. Antonio E. Etrata.