The Marketing Management Symposium has resumed at the UST Graduate School, but this time as a virtual event initiated by the Marketing Management class under Dr. Eduardo Ong. The symposium, titled “ADAPT: Marketing Strategies amidst uncertainty, ” was held on April 17, 2021. It shared insights and changes implemented by different market leaders to cope with the pandemic, especially Post-Pandemic Marketing.
The speakers, namely, Mr. Roche Peñafuerte Ruiz, Mr. Ban Joseph Ang, Mr. Lord Daniel Nicholas, talked about how Digital Transformation became the norm and how digital processes were used to replace the non-digital or manual processes. They also pointed out the difference between Innovation and Disruption, where innovation is defined as doing the same thing but a bit better, while disruption is to make old things obsolete. They also shared insights and changes implemented by different market leaders to cope with the pandemic, especially post-pandemic marketing.
The event was executed and conducted using a streaming platform called StreamYard.
UST Graduate School Dean Prof. Michael Anthony Vasco, Ph.D., delivered the opening remarks, Dr. Elizabeth Recio gave the overview of the event, and Dr. Eduardo G. Ong presented the certificates of appreciation to the event’s speakers and delivered the closing remarks.
The event was streamed on the UST-Marketing Management Symposium Series Facebook page, and it gathered thousands of viewers. It had 992 registered participants from 150 schools and organizations around the Philippines.