GS-CCCPET, CTHM Sentro Turismo turned-over Biñan City culture and development plan

The Graduate School Center for Conservation of Cultural Property and Environment in the Tropics (GS-CCCPET) and the College of Tourism and Hospitality Management, through its UST Sentro Turismo, officially turned over Cumpas, Biñan!: City Cultural Management and Development Plan for 2024 to 2033. It was held during the celebration of Araw ng Biñan Thanksgiving Dinner last February 2, 2024 at the historic Alberto Mansion.

The project was geared towards the conceptualization of a 10-year Cultural Management and Development Plan for the City of Biñan in Laguna. Specifically, it analyzed the background of the study site based on geographic, historical, demographic, politico-administrative, and policy-based initiatives; evaluated the cultural heritage resources of the study site about resources, infrastructure, workforce, linkages, programs, and sustainability; assessed the issues, constraints, and opportunities of the study site based on its strengths, weaknesses, opportunities, and threats; and developed directional principle, programs, and projects for culture-based management and development of the study site.

The GS-CCCPET Director, Assoc. Prof. Eric B. Zerrudo, Ph.D. and Project Coordinator Ms. Beverly M. Bautista headed the UST Project Team. The research team from the UST Sentro Turismo was led by Asst. Prof. Jame Monren T. Mercado with team members Asst. Prof. Avi Ben P. Andalecio, Ms. Catherine C. Mondejar, Mr. Alec P. Bagcus, Ms. Andrea Nicole D. Hernandez, Ms. Jhoa Nna A. Quinsayas, and Mr. Sean Maynard M. Solis.

Representatives of the City Government were led by Hon. Atty. Walfredo “Arman” R. Dimaguila, Jr., together with the members of the Sanggunian Panglungsod and Dr. Bryan Jayson T. Borja, Department Head of the Biñan City Culture, History, Arts, and Tourism Office (BCHATO).

Like this article?

Share on Facebook
Share on Twitter