Now in its fifth year, the Tourism and Hospitality Education International Center of Excellence (THE-ICE) Global Revenue Management (GRM) Challenge brings together students and staff across their global network, providing an opportunity to engage and build international skills and experience.
The THE-ICE GRM Challenge 2025 attracted 52 students and 14 academic staff representing seven different institutions, who were grouped into international and inter-institutional teams. Together, they competed in an innovative challenge designed to test and develop their hospitality and tourism revenue management skills.
This year’s winning team included Ms. Charisse Lee, a Thomasian sophomore student from the BS Hospitality Management major in Hospitality Leadership program. Other members of the winning team include students from Lyceum of the Philippines University, Blue Mountains International Hotel Management School of Australia, and Mae Fah Luang University of Thailand. They each received an AUD 1500 bursary toward study, among others, as their prizes.
Other students from the University of Santo Tomas who participated in this annual event are Ms. Carlene Mae Dela Cruz and Ms. Aien Soliel D. Limon. Mr. Christiann Kevin Enriquez, another student, was able to clinch 4th place.