The two teams representing the College of Tourism and Hospitality Management won awards in the Youth for Tourism and Hospitality International Conference 2021 (#Y4TH 2021) on October 16 and 23, 2021. The announcement was posted on October 24, 2021.
The team of Yaira Wren Sophia C. Laboy, Tricia Mae M. Li, Uan Cornelio E. Llaneta, Moira Rei C. San Juan, and Ricalyn C. Shimosawa was crowned champion in the Destination Marketing Plan Competition for their proposal called the “Batanes IvaTrack”, a mobile application that aimed to showcase Batanes’s brand of safe and secure tourism.
Moreover, Batanes IvaTrack aimed to rebuild Batanes’ tourism industry, especially in the time of the Covid-19 pandemic by: 1) providing an effective and feasible destination marketing strategy; 2) developing seamless synergies that will build ties among businesses, locals, and tourists; 3) promoting Batanes as a safe and secured “workation” destination, where tourists can travel and work while on vacation; and 4) providing different types of activities under “Bubble Tourism” that promotes sustainability.
The team’s advisers were Mr. Arnulfo Ricardo A. Butiong, MMC, Mr. Aristotle Chico, and Ms. Sarah Po.
Watch Y4TH: Destination Marketing Plan Competition & Research Infographic Poster Presentation here: https://www.facebook.com/Y4TH2021/videos/251100013709581/
Boracay experience vlog
Meanwhile, the team of Gabriel B. Echevarria, Aaliyah Naomi C. Senaca, and Marie Dominique I. Tayco was named the 1st runner-up in the Travel Vlog Competition.
The winning entry was a seven-minute video primer that simulated the travel experience to the famous Philippine travel destination, the Boracay Islands. Aside from showcasing the white sands of Boracay and its tourist gems to first-time travelers, the team also presented the travel requirements, as well as the directions to the tourist destination.
The team’s advisers were Mr. Arnulfo Ricardo A. Butiong, MMC, Ms. Jeanne Bianca Abad, and Mr. Edouard Kobi G. Janeiro.
Watch the travel vlog entry here: https://www.facebook.com/Y4TH2021/posts/1486646055031350
The theme of #Y4TH 2021 was “#TourismRestarts: Inclusive, Sustainable, and Responsible”. #Y4TH 2021 is organized by the University of the Philippines – Diliman – Asian Institute of Tourism (UP-AIT) Alumni Association and the Tourism Promotions Board Philippines.