The University of Santo Tomas College of Tourism and Hospitality Management (CTHM) presented one faculty research paper, three student research works from the Hospitality Management Department and one from the Tourism Management Department during the Philippine Association of Researchers for Tourism and Hospitality, Inc. (PARTH) 7th Tourism and Hospitality Annual Research Convention (THARC) and 8th Annual Tourism and Hospitality Student Research Conference (ATHSRC) on March 19 and 26, 2022, respectively.
CTHM Dean, Assoc. Prof. Gezzez Giezi G. Granado, DCL, served as one of the speakers who shared about the research and innovation culture, along with the best practices of the College of Tourism and Hospitality Management.
The faculty research presented was authored by Mr. Avi Ben P. Andalecio and Dr. Edwin S. Martin. The paper, “A Preliminary Study on Productivity Investments in Tourism Security of a Multi-Islands Province: Analytics Approach for Holiday Destination Holistic Strategy for Community-Based Tourism Model of Romblon, The Philippines,” was awarded Best Research Manuscript under the faculty and graduate student category.
The student research works presented were: “Popular Culture Tourism in South Korea and Japan: A Case Study on Their Influences on the Travel Motivation of Filipino Generation Zs” by Anne Bernadette Dominique A. Bravo, Denzyle B. Dumanew, Airalie C. Gagarin, Marc Jefferson C. Go, Marian B. Perez, Crischelle T. Rongavilla, and Danielle M. Ubaldo from the Tourism Department and co-authored by their Adviser, Asst. Prof. Maria Concepcion A. Ang. Under the Hospitality Management Department were papers by Jomar R. Alejandrino, Madeleen L. Alvarez, Stacey Kimberly T. Lee, Gwyneth Faith Y. Ty, Joana Marie C. Unica, and co-authored by their adviser Chef Ramona Oga O. Del Rosario-Ko titled “Dimensions of Online Laboratory Classes that Influence the Well-being of Culinary Entrepreneurship Students”; “Customer Perception and Purchase Intention on Alamid Coffee: A Marketing Analysis” by Bernardine Margaret A. Paulino, Rhaianne Rizza S. Peralta, Peter Uriel L. Pilar, Janiell Rose B. Regualos, Camille Patricia S. Villela, co-authored by their adviser Ms. Kathrine Camille A. Nagal; and “Travel Motivation of College Students in Metro Manila through Social Media Influencers’ Content” by Jerome Adrian A. Santos, Divina Andrea N. Aldave, Estefani Regine A. Ballelos, Jena Andrea P. Hayao, Hinano Q. Mizuno, Lea Grace S. So, Adrielle Kyle G. Tirado, co-authored by their adviser Mr. Karl R. Baroro.
After a double-blind review by experts in the field of tourism and hospitality, the faculty research paper, “A Preliminary Study on Productivity Investments in Tourism Security of a Multi-Islands Province: Analytics Approach for Holiday Destination Holistic Strategy for Community-Based Tourism Model of Romblon, The Philippines,” got the top spot among the 45 papers across the country. Meanwhile, “Customer Perception and Purchase Intention on Alamid Coffee: A Marketing Analysis” and “Popular Culture Tourism in South Korea and Japan: A Case Study on Their Influences on the Travel Motivation of Filipino Generation Zs” qualified for the Best Research Paper – Undergraduate Category and ranked Top three and five respectively among 62 papers across the country.