Will commuters continue to patronize ride-hailing services that can be booked through apps, licensed as part of the country’s transport network vehicle service (TNVS)? College of Commerce and Business Administration academic researcher Agnes Jocelyn P. Bandojo, PhD investigated this to uncover reuse intentions among Metro Manila commuters who are confronted with a provider’s continued dominance.
In the article “Cultivating Sustainable Urban Mobility: Investigating Commuters’ Reuse Intentions for Transport Network Vehicle Services to Metro Manila,” Bandojo relied on the Utility Maximizing Theory, the Theory of Reasoned Action, and the Activity-Based Approach to conduct the descriptive-correlational quantitative study. The study aimed to assess participants’ perceptions of TNVS, in terms of “economic benefit, perceived usefulness, trust, safety, and security, as well as their assessment of service quality, satisfaction, attitude toward TNVS, and reuse intention.”
The 563 respondents indicated that factors such as perceived utility, trust, contentment, and economic rewards are drivers for commuters to reuse TNVS. In increasingly urban environments such as Metro Manila, “cost-effectiveness and safety” are very important.
Bandojo provided practical implications arising from the commuter survey, such as variable pricing and economic rewards, collaboration with local authorities for sustainability of the transport system, and continued efforts to maintain service excellence and maintain consumer satisfaction.
Bandojo is an academic researcher of the Research Center for Social Sciences and Education and teaches at the Department of Marketing Management.
