The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement, and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a Servant leader, an Effective communicator and collaborator, an Analytical and creative thinker, and a Lifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes (ThoGAs): 

SERVANT LEADER 

• Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church, and the environment. 
• Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life. 
• Show respect for the human person, regardless of race, religion, age, and gender. 

EFFECTIVE COMMUNICATOR AND COLLABORATOR 

• Express myself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction.
• Work productively with individuals or groups from diverse cultures and demographics. 
• Show profound respect for individual differences and/or uniqueness as members of God’s creation. 

ANALYTICAL AND CREATIVE THINKER 

• Show judiciousness and resourcefulness in making personal and professional decisions. 
• Engage in research undertakings that respond to societal issues. 
• Express personal and professional insights through an ethical and evidence-based approach. 

LIFELONG LEARNER 

• Engage in reflective practice to ensure disciplinal relevance and professional development. 
• Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization. 
• Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges. 

Competence

Commitment

Compassion

When you successfully complete a Bachelor’s degree in Fine Arts, you will be able to:

1. Actively lead in concept-forming and idea generation of advocacy projects suitable to art and design-based knowledge;     
2. Take opportunity to include the Philippine Context to any Creative Design Output whenever possible;
3. Live the motto of Beato Angelico, patron saint of CFAD – “The gifts we have received, give as a gift”;
4. Translate effective design, confidently present it, and efficiently communicate it across all technological platforms;
5. Take part in non-discriminatory & responsible use of knowledge, skill, or resources in all creative design endeavors;
6. Display, among others, mindfulness to collaboratively acquire and arrive at the best creative solution to a design problem;
7. Put high regard on ethical practice by creating good art, with value given to distinctive opinions & beliefs guided by the values acquired from Thomasian Catholic teachings;
8. Practice initiative in addressing design problems by means of available resources aligned with the need of the design project;
9. Demonstrate extensive knowledge in visualizing and articulating ideas into clear visual design formats with denomination to current societal issues;
10. Develop proficiency in utilizing psychomotor skills through transformation of ideas to meaningful and feasible creative design output;
11. Ensure contemplative design proposals that are significant, achievable, and have the means to be improved or developed;     
12. Display an ardent desire for continuous improvement through acquisition of new & relevant knowledge and best practices in the field of Art & Design; and
13. Express commitment to both professional and personal spiritual growth in becoming a noble and wise Thomasian Artist.

 In addition, graduates of BFA, major in Advertising Arts should be able to:

1. Creatively incorporate Advocacies or encourage Social Responsibility to a client’s applicable advertising projects whenever possible;
2. Abide by the laws, codes, and standards of Ethical Advertising with respect to the values & discipline acquired from the Thomasian Catholic Teaching;     
3. Demonstrate competitiveness in analyzing creative briefs and employ creative design strategies expected from a Thomasian Advertising Arts Practitioner;
4. Deliver proficiency in developing & presenting effective traditional or non-traditional advertising campaigns and other promotional materials; and
5. Value the importance of  research, continuous learning, and collaboration among all industries that embrace the value of advertising arts.