Last November 21-24, 2017, Humanities and Social Sciences students of the Senior High School presented research papers in the National Communication Research Conference held in the University of the Cordilleras in Baguio City.

Make-up and social identity

Arnold Christian A. Mappala, Dhea Jeanelle C. Baral, Arvin Paulo T. Labao, and Janella Therese O. Vilar presented the paper “Confidently beautiful with make-up: Social identity formation through make-up use,” investigating how teenagers use make-up as a way to project an identity. Guided by the Impression Management Theory, the phenomenological study attempted to obtain the essence behind the trend of wearing make-up.

The findings formed the Social Identity-Reward Model, in which make-up use was able to provide appearance satisfaction, social homogeneity, and elevation of social status among its users. Moreover, this paper also showed that group and self-identify played a role in obtaining rewards upon make-up use for facial alteration. Self-identity is altered for self-presentation, imperfection concealment, confidence, and the perception of one’s desired self. On the other hand, group identity is altered in order to be accepted by peers, to be more socially appropriate, to gain respect from the group, to feel a sense of belongingness, and to elevate one’s social status.

Deviant side of Facebook journalism

Meanwhile, Mary Joy P. Abalos, Trisha Allen V. Castro, Jazmine Criselle E. San Pedro, and Rochelle D.C. Severo wrote the paper “Shaping aspiring journalists’ perspectives: The deviant side of Facebook journalism.”

The descriptive-qualitative study uncovered the experiences of UST SHS Grade 12 aspiring journalism HUMSS students upon reading unethical news articles on the Presidential Communications’ Facebook page. Using the Elaboration Likelihood Theory, this will aid in illustrating how people express doubt through the central and peripheral paths.

Through phenomenology, isolation of the shared lived human experience of 10 Grade 12 HUMSS students will be extracted upon examining their ability to construct opinions based on the amount of unethical online news articles they consume weekly within a 4-hour period. To obtain the essence behind the phenomenon, ten (10) respondents will be initially selected through purposive means for a one-to-one in-depth interview.

Findings have produced a notable concept called the Investigative-Cognizance model. This suggests that UST Grade 12 HUMSS students evoked three types of doubt: doubt as exploitation, doubt as deformation, and doubt through popularity. This in turn elicited three various emotional responses. By exploitation and deformation, anger

is manifested. By exploitation and popularity, hopelessness is displayed. Finally, by deformation and popularity, amusement is revealed. Once these responses are integrated, they will enter a process of cognition. However, when there is no response, the news reader will enter a process of negligence.

The students were under the guidance of Mr. Mark Eneil Castro, MA.

In recognition of their efforts, the two groups received the “Go, Grow, and Glow Award” “in inspire them to continue their passion for research.”

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