Bachelor of Fine Arts, major in Advertising Arts (4 years)

Description

Bachelor of Fine Arts is a program composed of three (3) major disciplines allied and characterized in the same way by the pursuit of aesthetic concerns that are creatively conveyed through different visual-based media. These disciplines are grounded in the fundamental knowledge, tools, and techniques in translating concepts into artworks and products. Major disciplines under the Fine Arts program give students option to specialize either in (1) Advertising Arts, (2) Industrial Design, or (3) Painting.

Correspondingly, the Advertising Arts major provides the foundation of both the visual design and marketing aspects of advertising. The discipline introduces the student to both aesthetics and promotion in the form of commercial art. In Advertising Arts, students learn not only drawing and rendering skills; but are also developed in the business side of advertising. Moreover, the program also offers elective courses that provide an overview of allied areas in the discipline, such as illustration, fashion design, package design, merchandising, corporate identity, digital arts, animation, and photography. Like any other UST program offering, design development projects in the said program discipline are research-based to support the goal of the college to produce not only talented Thomasian artists but also competent and highly qualified Advertising Arts Practitioners.

Program Curriculum

Effectivity: A.Y. 2018-2019

Program Schedule
Year First Term
(August – December)
Second Term
(January – May)
Special Term
(June – July)
1 / / none
2 / / none
3 / / /
4 / / none

 

First Year - 2 Terms

First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 151 Design and Color 2 3 3
AD 152 Freehand Drawing 2 3 3
AD 153 Comprehensive Technique 2 3 3
AD 154 Mechanical Drawing 2 3 3
FAD 101 Figure Drawing 1 2 3 3
FAD 102 Materials 1 2 3 3
FAD 103 Art History 1 (Western Arts) 3 0 3
FIL 1 Kontekstuwalisadong Komunikasyon sa Filipino 3 0 3
NSTP 1 National Service Training Program 1 0 9 3
THY 1 Christian Vision of the Human Person 3 0 3
PE 1 PATH-PE 1 2 0 2
PURPCOM Purposive Communication 3 0 3
TOTAL  27  27 35

 

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 155 Design and Color 2 2 3 3 AD 151,
AD 153
AD 156 Typography 2 3 3 AD 151
AD 157 Advertising Practice 1 3 0 3
FAD 104 Figure Drawing 2 2 3 3 AD 152,
FAD 101
FAD 105 Materials 2  2 3 3 AD 152,
FAD 102
FAD 106 Art History 2 (Asian Art) 3 0 3 FAD 103
FIL 2 Pambansang Pagsasalin
3 0 3 FIL 1
NSTP 2 National Service Training Program 2 0 9 3 NSTP 1
THY 2 Christian Vision of Marriage and Family 3 0 3 THY 1
PE 2 PATH-PE 2 2 0 2
UND_SELF Understanding the Self 3 0 3
TOTAL 27 24 35

 

Second Year - 2 Terms

First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Co-Requisites
AD 159 Advertising Design 1 2 3 3 AD 155,
AD 156
AD 1510 Advertising Practice 2 3 0 3 AD 157
AD 1511 Design Workshop 1 2 3 3 AD 155
AD 1512 Illustration 2 3 3 FAD 104
AD 1513 Design Theory 2 3 3 AD 153,
FAD 106
ART_APP Art Appreciation 3 3 3
CONTEM_W The Contemporary World 3 0 3
FAD 108 Photography 1 2 3 3 AD 155
FAD 109 Art History 3 (Philippine Arts) 3 0 3 FAD 106
THY 3 Christian Vision of the Church in Society 3 0 3 THY 1,
THY 2
PE 3 PATH-PE 3 2 0 2
TOTAL 27 18 32

 

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites Co-Requisites
AD 1514 Advertising Design 2 2 3 3 AD 159 AD 1516
AD 1515 Production Methods 1 2 3 3
AD 1516 Advertising Practice 3 3 0 3 AD 1510 AD 1514
AD 1517 Design Workshop 2 2 3 3 AD 1511
AD 1518 Advanced Illustration 2 3 3 AD 1512,
FAD 105
FAD 1010 Photography 2 2 3 3 AD 1511,
FAD 108
MATH_MW Mathematics in Modern World 3 0 3
THY 4 Living the Christian Vision in the Contemporary World 3 0 3 THY 1,
THY 2,
THY 3,
PE 4 PATH-PE 2 0 2
READ_PH Readings in Philippine History 3 0 3
TOTAL 27 15 29

 

Third Year - 3 Terms

First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 1519 Advertising Design 3 2 3 3 AD 1514,
AD 1517
AD 1520 Advertising Practice 4 3 0 3 AD 1514,
AD 1516
AD 1521 Production for Electronic Media 1 2 3 3 AD 1514,
AD 1517
AD 1522 Design Workshop 3 2 3 3 AD 1517,
AD 1518
AD 1523 Production Methods 2 2 3 3 AD 1515,
AD 1518
AD 1524 Advertising Electives 1 2 3 3 AD 1514,
AD 1517
STS Science Technology, and Society 3 0 3
ETHICS Ethics 3 0 3
TOTAL 22 15 24

 

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 1525 Advertising Design 4 2 3 3 AD 1519,
AD 1520
AD 1527 Production for Electronic Media 2 2 3 3 AD 1521,
AD 1522,
FAD 1010
AD 1528 Design Workshop 4 2 3 3 AD 1522
AD 1529 Advertising Elective 2 2 3 3 AD 1524
AD 1530 Advertising Creative Research 3 3 3 AD 1520
LIT 1 The Great Works 3 0 3
GE ELECI Elective I 3 0 3
TOTAL 17 15 21

 

Special Term 

Abbreviation Description Lec. Hrs. Studio Hrs. Units  Pre-Requisites
AD 1531 Professional Seminar / Workshop 0 9 3 AD151,
AD1510,
AD1511,
AD1512,
AD1513,
AD1514,
AD1515,
AD1516,
AD1517,
AD1518,
AD1519,
AD152,
AD1520,
AD1521,
AD1522,
AD1523,
AD1524,
AD1525,
AD1527,
AD1528,
AD1529,
AD153,
AD1530,
AD154,
AD155,
AD156,
AD157,
AD158,
AD159,
FAD 101,
FAD 1010,
FAD 102,
FAD 103,
FAD 104,
FAD 105,
FAD 106,
FAD 108,
FAD 109
TOTAL  0 9 3

 

Fourth Year - 2 Terms

First Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 1532 Advertising Elective 3 2 3 3 AD 1529
AD 1533 Advertising Directed Research 4 6 3 AD 1520,
AD 1525,
AD 1530
AD 1534 Special Topics in Advertising 1 3 0 3 AD 1520
LIWORIZ Life and Works and Rizal 3 0 3
GE ELECII Elective II 4 0 6
TOTAL 16 9 18

 

Second Term

Abbreviation Description Lec. Hrs. Studio Hrs. Units Pre-Requisites
AD 1535 Creative Management 2 3 3 AD 1531
AD 1536 Advertising Thesis 4 6 6 AD 1533
AD 1537 Special Topics in Advertising 2 3 0 3 AD 1534
AD 1538 Advertising Elective 4 2 3 3 AD 1532
GE ELECIII Elective III 4 6 6
TOTAL 15 18 21

Career Opportunities

To name a few, graduates of Bachelor of Fine Arts major in Advertising Arts are envisioned to be: 

Creative Directors Media Planner Flash Character designer
Visualizer Visual Journalist  Film and Video Editor
Art Director Advertising Manager  3D animator
Event Specialist Content 2D animator Multimedia Developer
Corporate Identity Designer Storyboard Artist Design/Project Manager
Copywriter Marketing Officer Print Production Practitioner
Illustrator Broadcast Designer Brand Strategist/Consultant
Ad Agency Account Executive  Interface Designer  Production Design Artist
 Visual Developer  Effects Animator

 

Career options common to the three (3) program disciplines:

Animator Color Key Artist Fashion Designer
Art Educator Layout Artist Design Consultant
Graphic Designer Toys and Games Designer Professional Photographers
Package Designer Visual Merchandiser

Identity

Thomasian Graduate Attributes

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a Servant leader, an Effective communicator and collaborator, an Analytical and creative thinker, and a Lifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes (ThoGAs):

SERVANT LEADER

— Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church and the environment.

— Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life

— Show respect for the human person, regardless of race, religion, age, and gender

EFFECTIVE COMMUNICATOR AND COLLABORATOR

— Express myself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction

— Work productively with individuals or groups from diverse cultures and demographics

— Show profound respect for individual differences and/or uniqueness as members of God’s creation

ANALYTICAL AND CREATIVE THINKER

— Show judiciousness and resourcefulness in making personal and professional decisions

— Engage in research undertakings that respond to societal issues

— Express personal and professional insights through an ethical and evidence-based approach

LIFELONG LEARNER

— Engage in reflective practice to ensure disciplinal relevance and professional development

— Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization

— Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges

Program Intended Learning Outcomes

When you successfully complete a Bachelor’s degree in Fine Arts, you will be able to:

  1. Actively lead in concept-forming and idea generation of advocacy projects suitable to art and design-based knowledge;     
  2. Take opportunity to include the Philippine Context to any Creative Design Output whenever possible;
  3. Live the motto of Beato Angelico, patron saint of CFAD – “The gifts we have received, give as a gift”;
  4. Translate effective design, confidently present it, and efficiently communicate it across all technological platforms;
  5. Take part in non-discriminatory & responsible use of knowledge, skill, or resources in all creative design endeavors;
  6. Display, among others, mindfulness to collaboratively acquire and arrive at the best creative solution to a design problem;
  7. Put high regard on ethical practice by creating good art, with value given to distinctive opinions & beliefs guided by the values acquired from Thomasian Catholic teachings;
  8. Practice initiative in addressing design problems by means of available resources aligned with the need of the design project;
  9. Demonstrate extensive knowledge in visualizing and articulating ideas into clear visual design formats with denomination to current societal issues;
  10. Develop proficiency in utilizing psychomotor skills through transformation of ideas to meaningful and feasible creative design output;
  11. Ensure contemplative design proposals that are significant, achievable, and have the means to be improved or developed;     
  12. Display an ardent desire for continuous improvement through acquisition of new & relevant knowledge and best practices in the field of Art & Design; and
  13. Express commitment to both professional and personal spiritual growth in becoming a noble and wise Thomasian Artist.

 

 In addition, graduates of BFA, major in Advertising Arts should be able to:

  1. Creatively incorporate Advocacies or encourage Social Responsibility to a client’s applicable advertising projects whenever possible;
  2. Abide by the laws, codes, and standards of Ethical Advertising with respect to the values & discipline acquired from the Thomasian Catholic Teaching;     
  3. Demonstrate competitiveness in analyzing creative briefs and employ creative design strategies expected from a Thomasian Advertising Arts Practitioner;
  4. Deliver proficiency in developing & presenting effective traditional or non-traditional advertising campaigns and other promotional materials; and
  5. Value the importance of  research, continuous learning, and collaboration among all industries that embrace the value of advertising arts.

Becoming Part of the Program

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Application
Fees

Go to THIS PAGE and look for the “College of Fine Arts and Design” tab for the tuition fees.