Bachelor of Fine Arts, major in Advertising Arts (4 years)

Bachelor of Fine Arts, major in Advertising Arts (4 years)

Description

Bachelor of Fine Arts is a program composed of three (3) major disciplines allied and characterized in the same way by the pursuit of aesthetic concerns that are creatively conveyed through different visual-based media. These disciplines are grounded in the fundamental knowledge, tools, and techniques in translating concepts into artworks and products. Major disciplines under the Fine Arts program give students option to specialize either in (1) Advertising Arts, (2) Industrial Design, or (3) Painting.

Correspondingly, the Advertising Arts major provides the foundation of both the visual design and marketing aspects of advertising. The discipline introduces the student to both aesthetics and promotion in the form of commercial art. In Advertising Arts, students learn not only drawing and rendering skills; but are also developed in the business side of advertising. Moreover, the program also offers elective courses that provide an overview of allied areas in the discipline, such as illustration, fashion design, package design, merchandising, corporate identity, digital arts, animation, and photography. Like any other UST program offering, design development projects in the said program discipline are research-based to support the goal of the college to produce not only talented Thomasian artists but also competent and highly qualified Advertising Arts Practitioners.

Identity​

Becoming Part of the Program

Identity​

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a Servant leader, an Effective communicator and collaborator, an Analytical and creative thinker, and a Lifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes (ThoGAs):

SERVANT LEADER

— Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church and the environment.

— Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life

— Show respect for the human person, regardless of race, religion, age, and gender

EFFECTIVE COMMUNICATOR AND COLLABORATOR

— Express myself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction

— Work productively with individuals or groups from diverse cultures and demographics

— Show profound respect for individual differences and/or uniqueness as members of God’s creation

ANALYTICAL AND CREATIVE THINKER

— Show judiciousness and resourcefulness in making personal and professional decisions

— Engage in research undertakings that respond to societal issues

— Express personal and professional insights through an ethical and evidence-based approach

LIFELONG LEARNER

— Engage in reflective practice to ensure disciplinal relevance and professional development

— Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization

— Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges

Competence

Commitment

Compassion

When you successfully complete a Bachelor’s degree in Fine Arts, you will be able to:

  1. Actively lead in concept-forming and idea generation of advocacy projects suitable to art and design-based knowledge;     
  2. Take opportunity to include the Philippine Context to any Creative Design Output whenever possible;
  3. Live the motto of Beato Angelico, patron saint of CFAD – “The gifts we have received, give as a gift”;
  4. Translate effective design, confidently present it, and efficiently communicate it across all technological platforms;
  5. Take part in non-discriminatory & responsible use of knowledge, skill, or resources in all creative design endeavors;
  6. Display, among others, mindfulness to collaboratively acquire and arrive at the best creative solution to a design problem;
  7. Put high regard on ethical practice by creating good art, with value given to distinctive opinions & beliefs guided by the values acquired from Thomasian Catholic teachings;
  8. Practice initiative in addressing design problems by means of available resources aligned with the need of the design project;
  9. Demonstrate extensive knowledge in visualizing and articulating ideas into clear visual design formats with denomination to current societal issues;
  10. Develop proficiency in utilizing psychomotor skills through transformation of ideas to meaningful and feasible creative design output;
  11. Ensure contemplative design proposals that are significant, achievable, and have the means to be improved or developed;     
  12. Display an ardent desire for continuous improvement through acquisition of new & relevant knowledge and best practices in the field of Art & Design; and
  13. Express commitment to both professional and personal spiritual growth in becoming a noble and wise Thomasian Artist.

 

 In addition, graduates of BFA, major in Advertising Arts should be able to:

  1. Creatively incorporate Advocacies or encourage Social Responsibility to a client’s applicable advertising projects whenever possible;
  2. Abide by the laws, codes, and standards of Ethical Advertising with respect to the values & discipline acquired from the Thomasian Catholic Teaching;     
  3. Demonstrate competitiveness in analyzing creative briefs and employ creative design strategies expected from a Thomasian Advertising Arts Practitioner;
  4. Deliver proficiency in developing & presenting effective traditional or non-traditional advertising campaigns and other promotional materials; and
  5. Value the importance of  research, continuous learning, and collaboration among all industries that embrace the value of advertising arts.

Becoming Part of the Program

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Go to THIS PAGE and look for the “College of Fine Arts and Design” tab for the tuition fees.

Career Opportunities

To name a few, graduates of Bachelor of Fine Arts major in Advertising Arts are envisioned to be: 

Creative Directors

Media Planner

Flash Character Designer

Visualizer

Visual Journalist

Film and Video Editor

Art Director

Advertising Manager

3D Animator

Event Specialist

Content 2D animator

Multimedia Developer

Corporate Identity Designer

Storyboard Artist

Design/Project Manager

Copywriter

Marketing Officer

Print Production Practitioner

Illustrator

Broadcast Designer

Brand Strategist/Consultant

Ad Agency Account Executive

 Interface Designer

 Production Design Artist

Visual Developer

 Effects Animator

Career options common to the three (3) program disciplines:

Animator

Color Key Artist

Fashion Designer

Art Educator

Layout Artist

Design Consultant

Graphic Designer

Toys and Games Designer

Professional Photographers

Package Designer

Visual Merchandiser

Program Curriculum (New)​

Effectivity: A.Y. 2018-2019

This curriculum may have some changes upon the availability of new guidelines.

Year
First Term 
(August – December)
Second Term
(January – May)
Special Term
(June – July)
1
/
/
none
2
/
/
none
3
/
/
/
4
/
/
none

First Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 151
Design and Color
2
3
3
 
AD 152
Freehand Drawing
2
3
3
 
AD 153
Comprehensive Technique
2
3
3
 
AD 154
Mechanical Drawing
2
3
3
 
FAD 101
Figure Drawing 1
2
3
3
 
FAD 102
Materials 1
2
3
3
 
FAD 103
Art History 1 (Western Arts)
3
0
3
 
FIL 1
Kontekstuwalisadong Komunikasyon sa Filipino
3
0
3
 
NSTP 1
National Service Training Program 1
0
9
3
 
THY 1
Christian Vision of the Human Person
3
0
3
 
PE 1
PATH-PE 1
2
0
2
 
PURPCOM
Purposive Communication
3
0
3
 
TOTAL
 
 27
 27
35
 

Second Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 155
Design and Color 2
2
3
3
AD 151,
AD 153
AD 156
Typography
2
3
3
AD 151
AD 157
Advertising Practice 1
3
0
3
 
FAD 104
Figure Drawing 2
2
3
3
AD 152,
FAD 101
FAD 105
Materials 2
 2
3
3
AD 152,
FAD 102
FAD 106
Art History 2 (Asian Art)
3
0
3
FAD 103
FIL 2
Pambansang Pagsasalin
3
0
3
FIL 1
NSTP 2
National Service Training Program 2
0
9
3
NSTP 1
THY 2
Christian Vision of Marriage and Family
3
0
3
THY 1
PE 2
PATH-PE 2
2
0
2
 
UND_SELF
Understanding the Self
3
0
3
 
TOTAL
 
27
24
35
 

First Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
Co-Requisites
AD 159
Advertising Design 1
2
3
3
AD 155,
AD 156
 
AD 1510
Advertising Practice 2
3
0
3
AD 157
 
AD 1511
Design Workshop 1
2
3
3
AD 155
 
AD 1512
Illustration
2
3
3
FAD 104
 
AD 1513
Design Theory
2
3
3
AD 153,
FAD 106
 
ART_APP
Art Appreciation
3
3
3
  
CONTEM_W
The Contemporary World
3
0
3
  
FAD 108
Photography 1
2
3
3
AD 155
 
FAD 109
Art History 3 (Philippine Arts)
3
0
3
FAD 106
 
THY 3
Christian Vision of the Church in Society
3
0
3
THY 1,
THY 2
 
PE 3
PATH-PE 3
2
0
2
  
TOTAL
 
27
18
32
  

Second Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
Co-Requisites
AD 1514
Advertising Design 2
2
3
3
AD 159
AD 1516
AD 1515
Production Methods 1
2
3
3
  
AD 1516
Advertising Practice 3
3
0
3
AD 1510
AD 1514
AD 1517
Design Workshop 2
2
3
3
AD 1511
 
AD 1518
Advanced Illustration
2
3
3
AD 1512,
FAD 105
 
FAD 1010
Photography 2
2
3
3
AD 1511,
FAD 108
 
MATH_MW
Mathematics in Modern World
3
0
3
  
THY 4
Living the Christian Vision in the Contemporary World
3
0
3
THY 1,
THY 2,
THY 3,
 
PE 4
PATH-PE
2
0
2
  
READ_PH
Readings in Philippine History
3
0
3
  
TOTAL
 
27
15
29
  

First Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 1519
Advertising Design 3
2
3
3
AD 1514,
AD 1517
AD 1520
Advertising Practice 4
3
0
3
AD 1514,
AD 1516
AD 1521
Production for Electronic Media 1
2
3
3
AD 1514,
AD 1517
AD 1522
Design Workshop 3
2
3
3
AD 1517,
AD 1518
AD 1523
Production Methods 2
2
3
3
AD 1515,
AD 1518
AD 1524
Advertising Electives 1
2
3
3
AD 1514,
AD 1517
STS
Science Technology, and Society
3
0
3
 
ETHICS
Ethics
3
0
3
 
TOTAL
 
22
15
24
 

Second Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 1525
Advertising Design 4
2
3
3
AD 1519,
AD 1520
AD 1527
Production for Electronic Media 2
2
3
3
AD 1521,
AD 1522,
FAD 1010
AD 1528
Design Workshop 4
2
3
3
AD 1522
AD 1529
Advertising Elective 2
2
3
3
AD 1524
AD 1530
Advertising Creative Research
3
3
3
AD 1520
LIT 1
The Great Works
3
0
3
 
GE ELECI
Elective I
3
0
3
 
TOTAL
 
17
15
21
 

Special Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
 Pre-Requisites
AD 1531
Professional Seminar / Workshop
0
9
3
AD151,
AD1510,
AD1511,
AD1512,
AD1513,
AD1514,
AD1515,
AD1516,
AD1517,
AD1518,
AD1519,
AD152,
AD1520,
AD1521,
AD1522,
AD1523,
AD1524,
AD1525,
AD1527,
AD1528,
AD1529,
AD153,
AD1530,
AD154,
AD155,
AD156,
AD157,
AD158,
AD159,
FAD 101,
FAD 1010,
FAD 102,
FAD 103,
FAD 104,
FAD 105,
FAD 106,
FAD 108,
FAD 109
TOTAL 
 
0
9
3
 

First Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 1532
Advertising Elective 3
2
3
3
AD 1529
AD 1533
Advertising Directed Research
4
6
3
AD 1520,
AD 1525,
AD 1530
AD 1534
Special Topics in Advertising 1
3
0
3
AD 1520
LIWORIZ
Life and Works and Rizal
3
0
3
 
GE ELECII
Elective II
4
0
6
 
TOTAL
 
16
9
18
 

Second Term
Abbreviation
Description
Lec. Hrs.
Studio Hrs.
Units
Pre-Requisites
AD 1535
Creative Management
2
3
3
AD 1531
AD 1536
Advertising Thesis
4
6
6
AD 1533
AD 1537
Special Topics in Advertising 2
3
0
3
AD 1534
AD 1538
Advertising Elective 4
2
3
3
AD 1532
GE ELECIII
Elective III
4
6
6
 
TOTAL
 
15
18
21
 

Program Recognitions

PACUCOA Level I Accreditation

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